Where are we headed?
We will build THE free market for user data. A true marketplace where users shift into a power position all by simply being given the option of informed choice. Users choose what data they share to the marketplace for companies to purchase. Users choose which companies can purchase. Users choose the use cases for which businesses can purchase data.
The key for TIKI is to facilitate. The data is not ours. The decisions are not ours. We are not buying or collecting data from users to repackage and sell. We build the tools to make the marketplace possible. Simple as that.
From a user perspective, this means allowing for them to have the ability to take ownership of the data they are creating en masse. Users need to own their data before they can sell it (or, more specifically, license it). Next, TIKI allows for users to safely and anonymously list or share their data to the marketplace for businesses to consume. And for the first time, users will properly get paid for the true worth of their data. Not an estimated fee. Not a bulk rate. We're talking one-hundred percent compensation for all the data licensed and used.
We're not data brokers. We don't collect user data because we don't even have it. All user data lives on the edge, on the user's mobile device. It's not just because of our belief that data brokers are going the way of the dodo (if you've seen Apple's "Data Auction" commercial, you know they've now declared all-out war on the collectors and re-sellers of the world), but because we believe it is the only way actually to go about solving the data problem at large.
TIKI is intuitively built in a way that positions us as a platform. It's a collection of software tools for users and businesses that, together, form a marketplace for data, for which we get cut off the business end. It's designed for hyper-scale. We're talking millions of users and businesses and trillions of data points.
For users, our tools are designed around data ownership, control, and compensation that initially live inside our TIKI app and eventually via SDKs in other applications. Users need to easily be able to make informed data decisions based on the ownership of their data and get compensated when the data is utilized by businesses.
For businesses, our tools are all focused on making data consumable in the most intuitive, frictionless way. Businesses don't—and often can't—sort through the mess of licensing everyone's data, putting it all together in the right way, just to generate a simple chart or runs an ad. We do this for them in all shapes, sizes, and variations. For those familiar with Salesforce's approach, we provide a suite of both applications and tools for businesses to consume data. Using our tools, companies can build new data-driven products. Or they can use our pre-built applications, the first of which being our Insights product. Together, an ecosystem is created: the new, safe way to consume data.
Data becomes democratized, barriers once preventing safe sharing and use of data are broken down, and innovation accelerates. Users are protected by granting informed choice (consent), so they walk away feeling good about their online experiences knowing that they have made their own decisions instead of decisions having been made for them. New business models, products, and services inevitably follow, which better serve customers. The new data economy forms with TIKI as the backbone.
The core data platform is built, including the engine at the edge, which fetches, parses, anonymizes, and shares data based on user consent. The knowledge graph and ingestion engine are built, which create context from anonymous data. Our new blockchain network is built and launched, which has successfully minted millions of data NFTs.
Next, we can build more fetching and parsing, meaning more user data ownership. On top, we 1) build data control features to help users apply consent to all their data, limiting 3rd party sharing and monetization. 2) We enable users to list their anonymous data in the marketplace, earning their own compensation.
What's left to build is the payment mechanism for the marketplace. The design is in place with the coding to follow. We are in the process of building our first data-driven application: TIKI Insights. This allows the first business use and consumption of user data.
These next two steps move us from core-platform launch to market-ready. After, it becomes a game of scaling users, businesses, and use cases.
On the user side, scaling "see data" and "control data" features are major points of emphasis.
On the business side, extracting more data signals and providing larger data panels (# of users) opens the marketplace to more use cases, applications, tools, and ultimately more customers.
We've already received inbound and will begin our process to identify the first initial strategics. For TIKI, a strategic is either a 3rd party application that acts as an on-ramp to the marketplace or a customer building a new data product (off-ramp) on top of the marketplace. More people building on top of our platform means more volume, velocity, and value.
At its core, the thesis behind TIKI is simple. 1) people need more control [privacy] over their data. 2) businesses need data, yet all their tools/processes [aggregators, brokers, etc.] are disappearing.
The only path forward will be a decentralized free market where users and businesses directly, and willing participate. At TIKI, we’re building the tools to make it possible.