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Welcome to Cashback Connections!
Utilizing CLOs and receipt data for a zero-cost loyalty program solution
I’ve been gone for a minute, but I’m back at the jump off.
I’m happy to introduce everyone to a little something we’ve been working on: Cashback Connections.
Cashback Connections is a new product designed specifically for apps and websites with card-linking capabilities that are looking to either create a new loyalty program or improve on one they already have.
Here’s the quick rundown:
is easy, customizable, and completely free for businesses.
is a cost-effective managed loyalty program using card-linked offers (CLOs)
adds value for consumer and business by extracting detailed receipt data, including SKU-level transaction data.
ensures guaranteed monthly or quarterly payouts based on users' shopping habits
That’s the gist! Here’s how we make it happen:
Card-Linked Offers (CLOs) for All
When it comes to customer loyalty, card-linked offers have been a game-changer. E-commerce reigns supreme in our digital world, and in a down-turned economy, consumers are always looking for a deal. When deciding on a purchase, cashback offers often stand out. Loyalty is harder to come by when consumers will bop back and forth between brands trying to get their hands on the best deals.
Fortunately, if you’re an application with card-linking capabilities, it doesn’t necessarily matter where your users are shopping. It matters whether they are loyal to you. That’s why card-linked offers have evolved over time to a loyalty mechanism used by many different apps, not just credit and debit card companies or loyalty-program-specific businesses.
At TIKI, we strive to allow businesses to offer loyalty and rewards in exchange for zero-party data, so cannonballing into the world of card-linked offers seems like a no-brainer.
One major reason and ~competitive differentiator~ is because we can offer businesses a loyalty program to deploy that is of zero cost to the business—up front, or down the line.
Free Loyalty (For Real), No Activation Required
The beauty of TIKI’s native technology coupled with some strategic partnerships means that businesses can present card-linked offers to users without having to pay. Normally, a business would have to pay a certain monthly or yearly rate based on numbers of users. TIKI takes care of that for businesses.
On top of this, traditional CLOs require user activation, meaning a user would have to sift through several available offers and manually activate them prior to making a purchase in order to receive their cashback offer. With TIKI, this isn’t necessary. Upon agreeing to the Cashback Connections program, a user will agree to license data to receive their cashback rewards. In this instance, the data is transaction data and user ID for offer-matching purposes.
Added Value in Receipt Data
TIKI has partnered with Microblink to deploy receipt scanning technology that can parse through connected accounts, namely Gmail and a list of approved retailers, and extract strictly receipt data, leaving all other sensitive information untouched and unread. A unique differentiator is that because the receipt itself is being scanned, data will be available on the transaction at the item/SKU-level.
As we’ve written about before, SKU-level data is quite coveted. By combining the perks of CLOs with relicensing SKU-level receipt data, we are able to offer enticing rewards to keep users coming back to your business.
These are just the first two layers of our managed rewards, with more to come.
Guaranteed Cashback for Shopping Regularly
Unlike traditional CLOs, Cashback Connections offers a lump-sum monthly or quarterly payout to users, and is offered in an estimated dollar range. With our access to thousands of brands and their offerings in combination with SKU-level data accessibility (and a little co-operation from partnering businesses) we are able to estimate an average payout range for each individual user based on their shopping habits and transaction histories.
Cashback Connections has built-in notifications and tooltips to help users earn the high range of their estimate, with prompts to connect new retailer accounts, scan receipts, and more. Consumers quite literally get paid to shop as they normally do, with a minimum requirement of opening your app periodically to keep data up to date.
The whole point of TIKI is legal, compliant, transparent data exchange. Data such as email data for receipt extraction, is processed on user-device-level, eliminating the privacy concerns of server-side processing.
We’re looking to roll out Cashback Connections soon and would love to have you on board. If you’re seeking a (free) loyalty solution for your app, be it fintech, crypto, mobile gaming or otherwise, we’d love to chat and show you how quick and easy it is to get Cashback Connections up and running.
Shoot me an email at email@example.com!