Apr 27 • 45M

TIKI Talk Episode 59! App Tracking Transparency Opt-In for Mobile Games!

Learn more about how TIKI helps incentivize opt-ins with data rewards!

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Appears in this episode

Shane Faria
Mike Audi
TIKI Talk is a series of podcasts broadcast from Pineapple Studios in Nashville, Tennessee! TIKI Talk: Take a behind-the-scenes look and listen to what's going on at TIKI with founders Mike Audi and Shane Faria. Your Data, Your Story: In our guest segment, tune in for great stories from great guests, hosted by Shane.
Episode details

TIKI Talk Episode 59 highlights our case study on increasing Apple App Tracking Transparency (ATT) opt-ins, specifically in this instance for the mobile gaming industry.

With Apple’s 2021 iOS 14.5 update, a wrench was thrown into the world of marketing and advertising, as each app in the store required up-front consent for apps to track user data. Over 1 million applications rely on Google’s AdMob for monetization, but Apple requires ATT consent to run AdMob, and only 30% of gamers in the US are opting in.

Join Mike and Shane as they discuss their solution that leverages rewarded ads and zero-party data, why mobile gaming is a clear-cut example of an industry that can receive tremendous benefit from the TIKI SDK, and more!