Apr 27 • 45M

TIKI Talk Episode 59! App Tracking Transparency Opt-In for Mobile Games!

Learn more about how TIKI helps incentivize opt-ins with data rewards!

 
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Appears in this episode

Shane Faria
Mike Audi
TIKI Talk is a series of podcasts broadcast from Pineapple Studios in Nashville, Tennessee! TIKI Talk: Take a behind-the-scenes look and listen to what's going on at TIKI with founders Mike Audi and Shane Faria. Your Data, Your Story: In our guest segment, tune in for great stories from great guests, hosted by Shane.
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Photo by Pandhuya Niking on Unsplash

TIKI Talk Episode 59 highlights our case study on increasing Apple App Tracking Transparency (ATT) opt-ins, specifically in this instance for the mobile gaming industry.

With Apple’s 2021 iOS 14.5 update, a wrench was thrown into the world of marketing and advertising, as each app in the store required up-front consent for apps to track user data. Over 1 million applications rely on Google’s AdMob for monetization, but Apple requires ATT consent to run AdMob, and only 30% of gamers in the US are opting in.

Join Mike and Shane as they discuss their solution that leverages rewarded ads and zero-party data, why mobile gaming is a clear-cut example of an industry that can receive tremendous benefit from the TIKI SDK, and more!

Enjoy!

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