TIKI Talk Episode 59! App Tracking Transparency Opt-In for Mobile Games!
Learn more about how TIKI helps incentivize opt-ins with data rewards!
TIKI Talk Episode 59 highlights our case study on increasing Apple App Tracking Transparency (ATT) opt-ins, specifically in this instance for the mobile gaming industry.
With Apple’s 2021 iOS 14.5 update, a wrench was thrown into the world of marketing and advertising, as each app in the store required up-front consent for apps to track user data. Over 1 million applications rely on Google’s AdMob for monetization, but Apple requires ATT consent to run AdMob, and only 30% of gamers in the US are opting in.
Join Mike and Shane as they discuss their solution that leverages rewarded ads and zero-party data, why mobile gaming is a clear-cut example of an industry that can receive tremendous benefit from the TIKI SDK, and more!