Mar 13 • 52M

TIKI Talk Episode 54! SEO and Digital Marketing with David Forman!

Orlando-based entrepreneur of Clarity Creative dishes on all the industry secrets

Open in playerListen on);

Appears in this episode

Shane Faria
TIKI Talk is a series of podcasts broadcast from Pineapple Studios in Nashville, Tennessee! TIKI Talk: Take a behind-the-scenes look and listen to what's going on at TIKI with founders Mike Audi and Shane Faria. Your Data, Your Story: In our guest segment, tune in for great stories from great guests, hosted by Shane.
Episode details

TIKI Talk Episode 54 is LIVE!

Episode 54 features David Forman of Orlando’s Clarity Creative! David has been coding most of his life, even as a middle schooler in the pre-Google days, and started Clarity Creative, a digital marketing agency, as a nights-and-weekends side-project that over time grew into his full time gig.

David left a comfy corporate job behind him to pursue Clarity, and aims to use his knowledge and experience to help small- and mid-sized businesses grow through optimizing their digital marketing strategy.

Join David and Shane as they discuss how David got his start in the industry, forming a business with a complementary personality and long-time friend, David’s love of creating something out of nothing, websites and marketing changing over the years and decades, websites as a vehicle for trust, optimizing SEO, working backwards from your goals, ranking on Google, tools to get you moving in the right direction, what makes a good SEO strategy, the essential ingredients for digital marketing, iterating and experimenting, and his opinions on AI and how it affects his field.

Definitely reach out to David and Clarity for all things digital marketing; they love nerding out and David is the man and knows his stuff!


0:00-2:04 Intro
2:04-7:12 David’s journey / pre-Google / making websites / forming a mutual partnership / quitting corporate
7:12-10:45 Why David loves development / something from nothing / growing from PWOM
10:45-16:01 Websites and marketing 90s vs now / trust tethered to websites / website “feel” and functionality
16:01-25:10 Website goals / content is (still) king / working backward from goals / ranking on Google / competitive analysis / SEO tools / trust helps rank / understanding keywords
25:10-35:00 Forming SEO strategy / what is important in SEO / onsite, offsite, technical / alt text / linking and Google connections / mobile responsivity
35:00-39:52 Essential ingredients for digital marketing / constantly update content
39:52-43:51 Iterations and experimentations / algorithms / “you can always go back to how it was”
43:51-50:34 AI fills in gaps / AI is regurgitation, not expertise / AI is an assistant
50:34-51:43 Where to find David + Clarity Creative / outro