Feb 8 • 1HR 35M

TIKI Talk Episode 49 - Introducing Project Búzios & Content Strategy Update

Yes, it's out of order but it's important so it gets an early release :)

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Appears in this episode

Shane Faria
Mike Audi
TIKI Talk is a series of podcasts broadcast from Pineapple Studios in Nashville, Tennessee! TIKI Talk: Take a behind-the-scenes look and listen to what's going on at TIKI with founders Mike Audi and Shane Faria. Your Data, Your Story: In our guest segment, tune in for great stories from great guests, hosted by Shane.
Episode details
Photo by Tadeu Jnr on Unsplash

TIKI Talk Episode 49 is here!

We’re going slightly out of order here in terms of episode numbers, but episodes 46-48 have been recorded and will be released soon. The reason we’re releasing Episode 49 first is because it gives a breakdown of a major TIKI company decision.

Join Mike and Shane as Mike breaks down the moments leading up to a pivotal meeting where we chose our course for the next three or so months. Faced with an array of potential use cases and pilot customers and limited time and resources, we can’t afford to choose wrong very often, so this decision is a big one.

Introducing Project Búzios!

If you checked out Mike’s February investor update, you got some info on Project Búzios, but with this episode, Mike breaks down all of the relevant details as our data licensing and relicensing use case takes shape and what it means for businesses and end-users.

At the halfway point, Mike asks Shane more about the new content strategy, which has been finalized and has begun to roll out this week. Tune in for the reasoning and inspiration behind it as well as a breakdown of what to expect from each TIKI team member.


0:00-1:09 Intro
1:09- 12:40 Level-set meeting / infinity options / how’d we get here? / a bunch of use cases or one? / WHY?
12:40-16:38 Pros and cons of each option / IDFA update / shots on goal = product-market fit
16:38-19:22 Team reactions / open-source contribution / complicated, but huge impact
19:22-24:07 Where does focus shift to and from?
24:07-33:32 Project Búzios decision/ data licensing and relicensing / becoming a viable business + scaling / what we need to deliver
33:32-36:50 Examples of relicensing in music industry + oil
36:50-40:09 What it means for end-users
40:09-42:25 What Mike wants to get out of Búzios / fulfilling our value prop / sustainability
42:25-50:30 Timeline / spring ramblings / shoutouts / DAO / open-source contributors / content talk preview
50:30-57:17 Why new content strategy? recap
57:17-1:02:27 Goals of new strategy / metrics / concentrated effort
1:02:27-1:11:20 Content inspiration / lessons learned / giving a shit
1:11:20-1:16:12 Content Shane is proud of
1:16:12-1:35:17 Who’s doing what, and why re: content / Shane / Barry / Mike / Ricardo / outro