Jan 26 • 1HR 20M

TIKI Talk Episode 45! Live Content Strategy!

Roles reverse as Mike asks Shane about new dev-centric content in a live strategy meeting!

 
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TIKI Talk is a series of podcasts broadcast from Pineapple Studios in Nashville, Tennessee! TIKI Talk: Take a behind-the-scenes look and listen to what's going on at TIKI with founders Mike Audi and Shane Faria. Your Data, Your Story: In our guest segment, tune in for great stories from great guests, hosted by Shane.
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TIKI Talk Episode 45 gets down to the nitty-gritty when it comes to content. Quite meta, don’tcha think?

Roles reverse in the traditional Shane and Mike TIKI Talks as Mike takes over as host to ask Shane about the future of content in relation to a pivot to showcase more developer-centric content in an effort to spread the word about the TIKI SDK.

Tune in as Shane dishes on potential ideas for the new strategy, leveraging the talents and personalities of the TIKI team in content creation, the content journey so far and what the takeaways and lessons have been, setting expectations, sticking to a schedule, becoming more proactive, becoming obsessed, diving into analytics and metrics, growing in the role of Head of Content, team building, facilitating, creating a system, making user contributions attractive, the future of the podcast, and more!

Not to pump our own tires, but this podcast is one of the most interesting ones we’ve done to date, and true to TIKI form, we open-source our strategy process to let listeners in on how an idea becomes reality.

Enjoy!

0:00-2:55 Intro / new content strategy / developer emphasis / showcasing tech and personality
2:55-13:41 Role and purpose of content at TIKI / role of early and new content / entering the TIKI world / why the change? / evolution / validating idea to validating product
13:41-24:50 Takeaways from content so far / video content / shorts+reels / where to focus / balancing team strengths / setting expectations / quality vs quantity
24:50-37:58 Schedules, timing, routine / startups as a crutch / proactive vs reactive / energy is contagious / becoming obsessive
37:58-44:30 Obsession (cont.) / competitive aspect / building networks / stories behind analytics
44:30-59:22 Head of Content vs content creator / managing team to create content / team building / facilitation / fitting people into a system
59:22-1:10:22 User created content / making contribution attractive / windows and doors / Shane’s Punchline story
1:10:22-1:20:04 Podcast’s future / reverse engineering content / refinement / outro