TIKI Talk Ep. 42! Emmy Winner Vinnie Potestivo!
TIKI Talk Episode 42 is here, and Vinnie P is in the house!
Vinnie Potestivo, an Emmy award winner, played a pivotal role of developing some of the biggest MTV hits in the late 90s and 00s. Tasked with identifying talent and helping them achieve their goals, Vinnie has an impressive resumé that includes work on Punk’d, The Osbournes, TRL, Wild ‘N Out and more.
Now, building off of the skills he learned in television, Vinnie thrives as a media advisor and creator economist, helping clients gain media exposure, find fame, and make significant impact.
He also is the editor-in-chief and host of I Have a Podcast, which has featured celebrity talent such as Mandy Moore, Christina Milian, Danielle Fishel (that’s Topanga for those keeping score at home), and more!
Take a listen as Vinnie and Shane discuss the importance of podcasting and its future, how discoverability has changed in media since the 90s, ChatGPT’s influence on media and creators, foundations for success as a creator, utilizing feedback and achieving content shareability, anecdotes about Sisqo of “Thong Song” fame and his friendship with Mandy Moore, and moore! I mean, more. Boom. Come for the podcast, stay for the brilliant copy.
0:00-7:09 Intro / PodMatch benefits / importance of podcasts in 2023"
7:09-20:07 How media discoverability has changed since the late 90s / Vinnie’s journey / early podcasts and access to equipment / Fatman Scoop’s 2005 podcast / working with the Kardashians / advent of ChatGPT + its influence on media
20:07-32:00 Vinnie’s foundations for success as a creative / non-linear media / clarity / room to explore / “who” not “how” / taking inventory / pre-purposing content / inspired action
32:00-38:06 Shareability and utilizing feedback / visibility campaigns / LinedIn conversations
38:06-53:50 Vinnie’s favorite success story / what is Sisqo up to? / Mandy Moore’s success / the growth of podcasting / 90s popstar anecdotes / outro