Sep 19, 2022 • 1HR 8M

TIKI Talk Ep. 30! Kathryn Rickmeyer of TennBeat!

Looking to succeed as an entrepreneur in Nashville? Kathryn is the connect!

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Appears in this episode

Shane Faria
TIKI Talk is a series of podcasts broadcast from Pineapple Studios in Nashville, Tennessee! TIKI Talk: Take a behind-the-scenes look and listen to what's going on at TIKI with founders Mike Audi and Shane Faria. Your Data, Your Story: In our guest segment, tune in for great stories from great guests, hosted by Shane.
Episode details

TIKI Talk Episode 30 (time flies, huh?) features one of TIKI’s best Nashville friends and advocate, Kathryn Rickmeyer!

Kathryn is a journalist who started her own publication TennBEAT and also works full-time for the Greater Nashville Tech Council. Kathryn was the first person to break the groundbreaking news that a certain start-up with pineapple branding relocated to good ol’ Nashville, Tennessee. Her work has been cited by The Gurardian, NBC, Coindesk and other national and international news outlets.

Join Kathryn and Shane as Kathryn “The Connector” Rickmeyer talks about the Nashville tech ecoystem and how current and aspiring entrepreneurs can plug in, find capital, earn press and learn about local events. While there is an emphasis on the Nashville scene, her advice rings true for any entrepreneurs out there!

Shane also asks Kathryn about her writing process, what makes a good story, her favorite elements of being a journalist, and we round things out with a round of song association.


0:00-5:58 Shane intro / Kathryn meets TIKI story / Thanks Kathryn! / Shane’s promise (Kathryn’s threat)
5:58-7:44 Kathryn intro / TennBEAT / reciprocal relationships
7:44-12:56 How entrepreneurs can get in touch with VCs, get press, showcase their story
12:56-22:50 Kathryn as connector + helper / networking events + grassroots Nashville / Web3 in Nashville + DAOs in Tennessee / Why Tennessee?
22:50-25:44 Nashville events + quality networking
25:44-31:09 Kathryn’s analytical brain / how Kathryn writes good stories / making people care about the problem / Telegram+Signal
31:09-35:55 How Kathryn got into tech writing / smart mosquito traps / good journalism / “Clever Kathryn”
35:55-46:16 Memorable stories / personalization / headlines / favorite parts about writing stories / circulating content+guerrilla marketing
46:16-51:39 Kathryn’s current stories / TennBEAT’s future+function
51:39-52:30 Kathryn’s elevator pitch
52:30-1:07:35 song association / Rocket City Trash Pandas+minor league baseball chatter / Willy Wonka is a murderer / outro