Sep 9 • 45M

TIKI Talk Ep. 28! Apple iOS 14.5 Breakdown and TIKI's Remedy for Businesses and Users

Digital advertising ain't going away. Time to make it better.

 
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TIKI Talk Episode 28 builds off of Shane’s recent blog post on TIKI’s role in shaping the post-Apple iOS 14.5 landscape.

Mike breaks down the historical background on the groundbreaking changes to data tracking put forward by Apple in June of 2021 and Shane and Mike discuss how TIKI is creating the infrastructure for brands to tell users exactly what they’d use user data for and what users would receive in return prior to making a decision to opt in or out to apps tracking data on iOS.

Enjoy!