TIKI Company Update — May '23

We’ve had over 150 developers sign up and start trying out TIKI since last month's go-live announcement 🤘

We’re driving 5-10 new inbound signups per week, allowing us to shift our focus to revenue generation. Our next milestone is 🍜 ramen profitability (aka enough to get by).

Here I am talking about our product and demoing our latest integration:

So what are we working on?

Product

• Our priority for the next few weeks is building integrations (example: Snowflake)

• This means dogfooding our own product; one of the best ways to find the pitfalls, edge cases, confusing docs, etc. After all, a great DevX is what makes a developer-centric product go.

• The integrations double as marketing content, helping companies connect the dots on how to generate value with TIKI, and then actually do so, quickly.

Marketing

• I mentioned inbound earlier, what’s everyone thinking of the case studies? As I’m sure you noticed, we’ve tried a ton of different forms of content. Long form, research-driven blending business and tech clearly perform the best.

• Channels that are working are Substack, Search, and LinkedIn.

• Expect a lot more written content from our team, published both here and via third-party outlets —it drives Substack and LinkedIn numbers and improves SEO (for search).

• Search-wise, we’re going to pilot a Google Ads campaign this month.

• On the LinkedIn front, we’re seeing early positive numbers from Shane & Barry actively mixing it up in the community. If you see them commenting and positing, engage!

Sales

• We put in place a dedicated outbound sales effort focused on strategic partnerships —headed up by Barry.

• We already have 2 signed up! But, I’m going to leave it to Barry to get the glory and formally announce the details.

• We’re targeting B2B service and platform providers where their customers use of TIKI’s tech will increase our partners’ core business —a lot of adtech and martech with some data platforms and compliance mixed in.

Signals to keep your 👀 on.

• Product-fit: We’re finding a couple sweet-spots in the market where our value proposition is really hitting home.

  • Driving ad ops for commerce and gaming companies. By using zero-party data and existing reward programs (coupons, in-game points, etc.) companies can improve ROAS and eCPM.

  • App monetization —app developers and B2C brands are actively looking for additional revenue streams. More specifically, using TIKI to, in minutes, drop in a data rewards program, improving retention and opening a new data resale revenue stream.

• Pricing model: Received customer feedback that our pricing model is “meh.” It’s not immediately obvious to a potential customer how to connect the dots between cost and ROI. With some of our newer integrations, we’re going to be testing the waters with some variants, like building (think CloudFlare’s pricing model), and transaction fees (percentage of coupon, percentage on data resale, etc.).

• Data buyers: We’re receiving a ton of cold inbound from data buyers. Companies in martech, fintech, and very notably AI, looking to source zero-party data from our customers. Productization of our zero-party data marketplace is likely to become a key priority quickly.

How can you help?

Intro us to a company that could use our tech! If you’re unsure who that might be, just reach out —we have a whole list.

Till next month.
-mike