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This Week's Adventures in DAO land
A week of dead ends and deeper thinking.
This week we planned to work on the DAO status or “jump-off” page as well as the company selection voting page.
The thinking behind the jump-off page was that the user is presented with the key choices for the DAO and their actions. These would include the following:
1. Proposal creation
2. Voting for proposal selection
3. Voting on selected proposals
4. Voting for top and bottom companies
The phrase in my mind was, “where do you want to go today?” from the old (1994) Microsoft ad (Yes, I know it's old and cheesy). The thinking is that the user is offered a choice of the key DAO actions and needs to pick one to engage. Each one of the actions is a participation and a key element of the DAO.
I am now running to the edge of my skills and ability to design a DAO product. The next step for this is to work it through with our UX folks, who know far more about this than I do.
The thinking on the top and bottom company voting was an additional element of governance or oversight for the user. A user could vote for a company they thought subjectively was an excellent contributor to the DAO and likewise for the ones they thought were bad contributors. The list of the companies would be published monthly, and the top three would be rewarded, and the bottom three would be suspended from the DAO for a month.
We felt that if a user had a bad experience or didn’t like something a company was doing with data, they would have the chance to make their voice felt.
It’s a bit radical, but we felt that most users don’t have a way to impact a company for either good or poor performance. It is more than voting with their feet but rather with action.
We discussed this and quickly realized that it would not make sense to go with this at launch. We would need more companies to be able to make a reasonable selection. Imagine if we only had six companies, half were top, and half were bottom; that is not good. We have decided to hold off on this for the foreseeable future.
In conclusion, this week was marked by the planning of the DAO status or jump-off page and the company selection voting page. The aim was to provide users with clear choices and actions to participate in the DAO. However, the idea of a top and bottom company voting was deemed radical, as it would require a sufficient number of companies to make a reasonable selection. Therefore, it was decided to hold off on this idea for the time being. Overall, this week's discussions allowed for a deeper understanding of the potential for user participation and governance in the DAO.
Next week, the focus is on the user and the user’s journey and or engagement with the DAO.