Real transparency is a powerful concept, the simple idea that as customers, we can see through the black box. In fact, at a time where digital services outpace physical goods, it couldn’t be more critical. When we subscribe (Netflix) or participate (Insta), we are choosing to support a co. not just now, but for the foreseeable future. Compound it with the responsibility of nonstop data learning intimate details about each one of our lives. Talk about one hell of a burden to place on users.