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Pairing TIKI’s WooCommerce Plug-in with OptinMonster
Take one of WooCommerce's most popular plug-ins, and make it even more powerful with the help of TIKI's zero-party data collection and monetization technology
TL;DR:TL;DR: Data runs nearly everything in the world of ecommerce. Get a whole lot more of it with the permissions you desire (zero-party data) using TIKI’s WooCommerce plug-in.
TL;DR: Lots of WooCommerce merchants utilize OptinMonster for lead generation, increasing sales volume, and optimizing marketing campaigns (1 million+ websites, including WooCommerce customers). Adding TIKI’s WooCommerce plug-in, merchants can create custom coupon and loyalty point offers in exchange for valuable zero-party data. This data can be leveraged to improve OptinMonster’s post-collection functionalities (like targeting and re-targeting, segmentation, personalization, and more) and can even be re-sold on secondary marketplaces like Snowflake (with consent, of course) to offset the cost of coupon and loyalty point programs.
What is OptinMonster?
OptinMonster is one of the most popular plugins for WooCommerce on WordPress, checking in at over 1 million active installations. That’s a lot of nuts! Er, that’s a lot of installations. And it’s for good reason, too!
Whether you’re just diving into the world of being an e-commerce merchant or you’re a seasoned veteran, lead generation is always a top priority. You want to convert your website traffic into paying customers and thus increase your sales. OptinMonster, in all its glory, stands out with its pop-up form functionalities, allowing merchants to run custom campaigns to capture email addresses from anonymous visitors before they leave their site.
Not only does OptinMonster work for lead gen, offering enticing custom forms for perks like coupons, case studies, and more, it also allows for various forms of targeted and re-targeted campaigns while integrating into popular platforms such as MailChimp, Salesforce, and HubSpot. What if you could add a simple no-code (well, mostly no-code) plug-in to your WooCommerce store that adds permissioned, zero-party data to your arsenal? Introducing…TIKI! Woo!
In the realm of data-driven marketing, personalization and loyalty, the emergence of zero-party data has revolutionized how businesses gather insights while respecting user consent. Privacy initiatives have flipped the script on marketers, consumers are more wary of their data, and expect a combination of both privacy and personalization.
TIKI, a leading zero-party data solution, and OptinMonster, a versatile conversion optimization tool, can be utilized together by WooCommerce merchants to maximize customer engagement, personalization, and help offset the cost of coupons and other expenses with the ability to re-sell data on secondary marketplaces.
TIKI: Empowering Zero-Party Data Collection
TIKI offers a comprehensive zero-party data collection solution that enables WooCommerce merchants to show customers a customizable popup form that facilitates initial data sharing from users. Merchants can design the form to collect essential information, such as preferences, email addresses, and more, fostering a transparent and mutually beneficial data exchange.
In return, merchants can offer coupons or loyalty points to their users and make clear to them the purpose for data collection (i.e., what the data will be used for, and what it will not be used for).
Let’s face it: cookie consent is low. Approximately 31% to be exact. What if you could leverage the coupons and loyalty points you’re already giving out to incentivize users to trade your business valuable data?
Consider this a major boon to your digital ad strategy---now you can accurately measure ad performance with tools like Meta Pixel, Google Tag Manager, and LinkedIn’s Insight Tag. All of those bad boys either stop working or perform suboptimally if a user opts out of cookie tracking upon landing on your page.
With TIKI, you can quickly put together customized offers for coupons or loyalty points directly on your WordPress dashboard for your WooCommerce shop. If you’re already using OptinMonster, it’s a no-brainer: it’s a simple add that brings a new depth of data insight to your business to better serve your customers. And, you can leverage it into revenue on top of what consumers are spending with their coupons and loyalty points. Like in this convenient section below!
Re-Selling User Data on Secondary Marketplaces (like Snowflake!)
When implementing a loyalty program or dishing out coupons, a business often makes a calculated risk that selling a product at less than the full price will level out and become a profitable business strategy over time. This involves a good amount of number crunching and strategy to figure out the short-term ramifications and forecast potential long-term gains.
Well, using TIKI’s Snowflake integration (or using a data marketplace of your choice), you can re-sell customer data (deidentified or not) and offset the costs of your coupons and loyalty campaigns. With other businesses and market researchers placing a high value on SKU-level receipt data, there’s a market for your customer data if you get permission to re-sell it. Simply add terms into your custom offer to allow for data re-sale. Phrase it any way you’d like to make your customers feel comfortable.
Now let’s take a look at how TIKI in combination with OptinMonster is a winning pair.
OptinMonster: Amplifying Personalization and Retargeting
OptinMonster complements TIKI's zero-party data collection capabilities by offering advanced conversion optimization features. If you’re already using OptinMonster, you probably already know this, but for the sake of clarification, let’s paint the picture of OptinMonster’s capabilities working in unison.
When combined, OptinMonster and TIKI empower WooCommerce merchants with:
1. Retargeting Capabilities: By utilizing OptinMonster's retargeting features, merchants can leverage the combined data from TIKI and OptinMonster forms to create highly targeted campaigns. This allows for personalized retargeting efforts that drive conversions and customer loyalty.
2. Behavioral Automation: OptinMonster's powerful automation features enable merchants to deliver personalized experiences based on user behavior. By combining data from TIKI and OptinMonster, merchants can trigger specific actions, such as personalized offers, based on customer preferences and interactions.
3. Seamless Data Integration: Merchants can combine the data collected through TIKI's initial form and additional data gathered via OptinMonster forms. This integration allows for a more comprehensive understanding of customers and enables personalized marketing efforts.
4. Advanced Segmentation and Targeting: By merging TIKI and OptinMonster data, merchants gain the ability to segment their audience and deliver highly targeted messaging. This ensures that marketing efforts resonate with customers and improve overall campaign performance.
5. Holistic Customer Insights: Integrating TIKI and OptinMonster offers merchants a more holistic view of customer preferences, behaviors, and interactions. This comprehensive understanding helps drive strategic decision-making and empowers merchants to deliver exceptional customer experiences.
By harnessing the collaborative potential of TIKI's zero-party data collection and OptinMonster's conversion optimization features, WooCommerce merchants can unlock the full power of personalized marketing. TIKI initiates the data-sharing process, while OptinMonster amplifies personalization efforts, retargeting campaigns, and automation. Together, TIKI and OptinMonster provide merchants with a powerful combination to maximize customer engagement, drive conversions, and deliver exceptional experiences in the competitive ecommerce landscape.
Not to mention, TIKI’s technology allows for the collection of zero-party data, an asset that is only set to grow in value and power as more privacy initiatives, including Google’s phase-out of third-party cookies, finally come to fruition.
With the coupons and loyalty points you’re already giving out, increase customer loyalty and trust in your brand by collecting zero-party data with consent (obviously, this is zero-party data) and transparency. When the next wave of privacy regulations crashes on ecommerce beach, you’ll have a head start on the competition.
And don’t forget, you’re also able to ask customers for permission to re-sell data, and can use that revenue to offset costs, or whatever your heart desires. Very cool.
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