We always state that the opportunity in user data is reaching the small-to-medium-sized businesses (SMBs), not large enterprises. Before we jump into our exciting progress and vision for our data marketplace, I want to explain why. Every business in the world needs data. Not some. All of them. Facebook claims 200 million SMBs use their product. Yet, you would struggle to identify 10,000 businesses truly using data — 0.005% of the market.