If you’re familiar with the initial beta versions of the TIKI app, you’ve got to witness the evolution of our technology, which involves leveraging our own custom decentralized blockchain that allows for the minting of millions of dNFTs (data NFTs) at a cost of a fraction of a fraction of a penny, proving user ownership of their own data.
These technological innovations paved the way for the implementation of the TIKI SDK, which is the first actual productization of the technology. It is quite different from the original beta application, but utilizes the featured technology to unlock an avenue for the new data economy.
The TIKI SDK is not an application users download onto their devices. Instead, developers at businesses build the SDK into their pre-existing applications. Users then are introduced to the TIKI SDK by interacting with applications they are already using.
The SDK offers a type of bartering system (bid ask), where businesses offer certain benefits, perks, and rewards in exchange for the user sharing certain types of data. As this “negotiation” plays out, users and businesses establish a fair market value for data.
Let’s use a prominent brand name as an example: Netflix.
In a world where Netflix has integrated the TIKI SDK into their application, users will see Netflix-branded screens powered by TIKI that propose various offers based on the exchange of user data. For example, Netflix may offer a 15% discount on a yearly or monthly subscription to their service in exchange for watch history data, geolocation while using the application, and the in-app behavior of the user. A 10% discount may be offered for watch history and geolocation, a 5% discount for just watch history, and so on. These offers are completely customizable by Netflix, or any company that chooses to integrate the TIKI SDK.
Discounts are not the only things offered. When we say customizable to the business, we mean it. Starbucks could offer a certain number of loyalty points in exchange for data. Your local supermarket may offer coupons or cash back options. More forward thinking businesses may offer compensation in the form of cryptocurrency. The limitations exist only within the confines of what the businesses can offer and what we can build.
At the end of the day, it’s up to you to decide where your data flows. Along the way, you’ll become more educated about what your data is actually being used for, establishing a type of data “informed consent.”
You will also be able to vote with your feet. If a company ends up getting hacked or gets involved in practices you don’t agree with, you can always revoke access to your data. Your decisions, combined with the decisions of millions (and billions) of others, keep businesses honest.
If you’re looking for a solution to the data problem on an individual level, look no further than TIKI. With a few simple actions you’ll be on your way to controlling your data all while receiving the benefits you deserve. This isn’t data sharing. This is data exchange, data trade (but if you really want to share data, you have that option, too).
This time around, you’re in control.
The Current State of Your Data
Your Data’s Voyage