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Finding Our "Books" (X-post)
Central to the success of TIKI is the creation of a transparent, fair and open marketplace for user data. Businesses rely on data to understand their customers, their organizations, and the competitive landscape at large. Experts estimate that the data market ranges between $1-$15 trillion USD. As world governments, Apple and other tech giants pioneer new and impactful privacy policies, data—and therefore essential insights—become more scarce and more valuable. The advent of a marketplace that allows businesses to source insights directly from consumers will create a standard for companies to access the same or better data than ever before in a post-privacy-policy landscape.
Ultimately, TIKI aims to become the “go-to” marketplace for any and all user insights, similar to how Amazon has become the go-to one-stop shop for nearly any product under the sun. However, Amazon did not start with an enormous line of products. They started with books, and by nailing the digital bookstore demonstrated a blueprint for expansion into all other products.
For TIKI, our first product segment, aka our "books," is email insights.
Companies already understand, value, and purchase email insights today, requiring little to no market education. Yet, on the other hand, the current siloed approach creates an opportunity for TIKI to demonstrate its unique power of user-sourced data.
By going straight to the users, we can deliver an unparalleled 360º user view. Imagine, as a business, not just seeing how your customers interact with your company, your products, your services, but everyone's. See what's driving your customer's buying decision (or indecision), why you're losing customers to a competitor, how to poach theirs, and so much more.
In a post-privacy landscape where third-party data, cookies, pixels and more are dying out, many companies are limited to the data they can directly collect (and process). With TIKI, these limitations do not exist. Companies can access the same, or better data than they had in the third-party landscape. To top it off, all data is anonymous and safe.
Ultimately, user data permeates nearly every market. The following highlights how we, TIKI, chose our first market — email insights. With the help of our steering committee experts, we started by investigating a wide variety of markets ranging from consumer finance to medical data, health and fitness, mortgages, dating, and so much more. Ultimately, we landed on markets typically serviced by mar-tech solutions. It's where the greatest number of companies are buying/using user data insights today without a ton of red tape.
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